Effective communications are essential for business success. It is very beneficial to keep your business contacts promptly notified of such things as new products they might be interested in, complimenting offers or other updates. Email as a communication medium presents the most lucrative opportunities. Of course, if you have hundreds or thousands of clients, it is impossible to write a personal message to every one.
You must also maintain a list of subscribers changing, adding and removing them as necessary. This becomes very hard even when you consider a list of a few thousand people. Advanced Mac Mailer certainly improves things drastically since it allows you to handle multiple lists with unlimited number of subscribers in each list, and any number of recipient fields used together with customer email address for message personalization. If you use a conventional email client to send your messages, its a hit or miss situation whether or not your emails are actually delivered. Many more features.